SeaChoice proactively engages with eco-label initiatives to improve labelling standards and ensure certifications remain credible.

Over the last decade, seafood eco-labels have increased rapidly in our supermarket seafood counters and on restaurant menus. Eco-labels aim to take the guesswork out of the selection process for shoppers who want to make ocean-friendly seafood purchases. Retailers, restaurants, food service companies and their suppliers offer eco-labels as part of their sustainable seafood commitments. Some fishers and farmers choose to promote their sustainability practices with eco-labels.

In September 2020, SeaChoice released the results of its investigation into environmental claims on seafood products in Canadian retailers and commissioned a poll of over 1,000 Canadians to find out what they think about the use of environmental claims.

Click here to see the results of our investigation and here for the poll results.

Learn more about the various types of seafood eco-labels and
our work to improve them:

30+

certification schemes for fisheries and aquaculture globally

~66%

of Canada’s fisheries landings are MSC certified

~50%

of BC’s farmed salmon production is ASC certified

SeaChoice is a sustainable seafood partnership of the following three conservation groups: