Ocean Brands - SeaChoice

Seafood Progress

Brand's Commitment to Sustainable and Socially Responsible Seafood

2023 aggregate score
0

Seafood Progress Average : 66

Score Trend
Increased Since Last Year
Parent Company
NGO Partner

Brands profiled

Sustainability Commitment
Progress Report PDFs
Headquarters
British Columbia, Canada
Seafood Progress: Ocean Brands

Overview

Commitment to Sustainable Seafood

How committed is Ocean Brands to sustainable and socially responsible seafood?
FreshFrozenShelf
Store brand
Seafood brand
No brand

Summary

of products sold in 2023 met commitment.
60 %

Sustainability Commitment. Ocean Brands’ website relays its committed to, by 2025, (1) source a minimum of 50% of its albacore tuna products from MSC certified fisheries, and the remainder from pole and line fisheries, and (2) source 100% of its sardines, crabmeat and clams from MSC certified fisheries. Where MSC certified is not available, Ocean Brands will source from Fishery Improvement Projects (FIPs). Ocean Brands has achieved its commitments for all wild salmon and skipjack tuna to be MSC certified, its yellowfin tuna and oysters to be Ocean Wise Recommended, and for its mackerel and sardines to be sourced from FIPs. Furthermore, Ocean Brands traces information on its products from ocean to table and makes this information available to customers through the product pages on its Gold Seal, Ocean’s and Millionaires brand websites (personal communication, A. Cheng, 02/02/2023).

Clear Objectives
Supplier Expectations
Traceability Policy
Reporting on Activities

Social Responsibility Commitment. Ocean Brands’ website states that it is committed to helping achieve the United Nation’s Sustainable Development Goal 8.7 (eradicating forced labour, ending modern slavery and human trafficking and securing the prohibition of the worst forms of child labour). As part of this commitment, suppliers of all commodities must sign Ocean Brands’ Code of Conduct which is based on the Seafood Task Force’s (STF) Code of Conduct and is informed by the United Nations Declaration of Human Rights. Ocean Brands is a member of the STF, which is a collaboration focused on addressing forced labour and human rights through traceability and accountability. All of the facilities and vessels in Ocean Brands’ supply chain are to be audited against STF’s code of conduct which includes a component on freedom of association. Where possible, Ocean Brands attends the third-party audits of its suppliers across the globe to oversee the process, but does not yet report on the results of these audits (personal communication, A. Cheng, 28/02/2023).

Step Scores

1

Commitment on sustainable seafood

Does the grocer have comprehensive seafood commitments?

2

Colecting Data

Does the grocer collect data to support its commitment?

3

Responsible Sourcing

Does the grocer make responsible sourcing decisions?

4

Transparency

Is the grocer transparent about its commitment to sustainable seafood?

5

Education

Does the grocer educate key stakeholders about the importance of its seafood commitments?

6

Supporting System Improvements

Does the grocer take initiative to support improvements to fisheries and aquaculture?

Notes

In the process of developing this profile SeaChoice corresponded with Angel Cheng, Director of QA and CSR at Ocean Brands, and Ian Ricketts, President of Ocean Brands.

Step Scores

1

Commitments

Does the brand have comprehensive seafood commitments?

2

Collecting Data

Is the brand collecting data to support its commitment?

3

Responsible Sourcing

Is the brand making responsible sourcing decisions?

4

Transparency

Is the brand transparent about its commitment to sustainable seafood?

5

Education

Does the brand educate key stakeholders about its seafood commitments?

6

Taking Initiative

Does the brand take actions to support improvements to fisheries and aquaculture?

Notes

In the process of developing this profile SeaChoice corresponded with Angel Cheng, Director of QA and CSR at Ocean Brands, and Ian Ricketts, President of Ocean Brands.

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SeaChoice is a sustainable seafood partnership of the following three conservation groups: