BlueWater - SeaChoice

Seafood Progress

Brand's Commitment to Sustainable and Socially Responsible Seafood

2023 aggregate score
0

Seafood Progress Average : 66

Score Trend
Increased Since Last Year
NGO Partner
Sustainability Commitment
Progress Report PDFs
Headquarters
Quebec, Canada
Seafood Progress: BlueWater

Overview

Commitment to Sustainable Seafood

How committed is BlueWater to sustainable and socially responsible seafood?
FreshFrozenShelf
Store brand
Seafood brand
No brand

Summary

of products sold in 2023 met commitment.
99 %

Sustainability Commitment. Gorton’s 2022 Sustainability Report covers the BlueWater brand and relays the company’s commitment to source all its wild-caught seafood from MSC certified sources and 95% of its farmed seafood from at least BAP 4 star plus certified sources by 2025. SeaChoice was unable to determine if BlueWater has a full chain traceability policy in place that traces at least the product scientific name, geographic origin, wild or farmed and gear type or farming method. 

Clear Objectives
Supplier Expectations
Traceability Policy
Reporting on Activities

Social Responsibility Commitment. Gorton’s Workplace Supplier Standards Policy, which covers the BlueWater brand, states that it is committed to a policy of complying with the law wherever it does business, and to maintaining high standards of business conduct. However, the policy does not indicate if it is based on any credible international standard(s).

Step Scores

1

Commitment on sustainable seafood

Does the grocer have comprehensive seafood commitments?

2

Colecting Data

Does the grocer collect data to support its commitment?

3

Responsible Sourcing

Does the grocer make responsible sourcing decisions?

4

Transparency

Is the grocer transparent about its commitment to sustainable seafood?

5

Education

Does the grocer educate key stakeholders about the importance of its seafood commitments?

6

Supporting System Improvements

Does the grocer take initiative to support improvements to fisheries and aquaculture?

Notes

In the process of developing BlueWater’s profile, SeaChoice corresponded with Diane (no last name or position provided) from BlueWater via email.

Step Scores

1

Commitments

Does the brand have comprehensive seafood commitments?

2

Collecting Data

Is the brand collecting data to support its commitment?

3

Responsible Sourcing

Is the brand making responsible sourcing decisions?

4

Transparency

Is the brand transparent about its commitment to sustainable seafood?

5

Education

Does the brand educate key stakeholders about its seafood commitments?

6

Taking Initiative

Does the brand take actions to support improvements to fisheries and aquaculture?

Notes

In the process of developing BlueWater’s profile, SeaChoice corresponded with Diane (no last name or position provided) from BlueWater via email.

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SeaChoice is a sustainable seafood partnership of the following three conservation groups: