SeaChoice proactively engages with eco-label initiatives to improve labelling standards and ensure certifications remain credible.

Over the last decade, seafood eco-labels have increased rapidly in our supermarket seafood counters and on restaurant menus. Eco-labels aim to take the guesswork out of the selection process for shoppers who want to make ocean-friendly seafood purchases. Retailers, restaurants, food service companies and their suppliers offer eco-labels as part of their sustainable seafood commitments. Some fishers and farmers choose to promote their sustainability practices with eco-labels.

Learn more about the various types of seafood eco-labels and
our work to improve them:


certification schemes for fisheries and aquaculture globally


of Canada’s fisheries landings are MSC certified


of BC salmon farms are ASC certified

SeaChoice is a sustainable seafood partnership of the following three conservation groups: