SeaChoice discontinues sustainable seafood partnership with Overwaitea Food Group

by Lana Brandt on August 10th, 2015

2009 Overwaitea partnership with SeaChoice Credit: Lana Gunnlaugson

2009 Overwaitea partnership with SeaChoice Credit: Lana Gunnlaugson

After six years of working together on a sustainable seafood program, SeaChoice announced today, with regret, the end of its sustainable seafood partnership with Overwaitea Food Group (OFG).

SeaChoice chose not to continue its partnership with OFG because certain terms and objectives of their sustainable seafood program with OFG were no longer being realized. This is the first SeaChoice/retailer partnership to be terminated. OFG was the first major Canadian retailer to develop a sustainable seafood policy and publicly profile sustainable seafood with SeaChoice in its stores in 2009.

SeaChoice promotes sustainable seafood programs based on the Conservation Alliance for Seafood Solution’s Common Vision, which outline six key steps for retailers to take in operating a sustainable seafood program. These include making a public commitment, collecting data, buying environmentally responsible seafood, being transparent, educating staff and consumers, and supporting reform of unsustainable fisheries.

SeaChoice believes that making measurable progress toward these six steps is paramount for retailers in the effort to reduce, and eventually eliminate, the risk of seafood mislabelling or seafood from illegal and unregulated sources entering the Canadian marketplace.

Working with businesses is a primary objective of SeaChoice’s work, which has catalyzed solutions to some of Canada’s biggest sustainable seafood challenges. SeaChoice will continue to support its other retailer partners, including Buy Low Foods, Nesters, Federated Cooperatives Limited and Safeway Operations – Sobeys Inc. in reaching their sustainable seafood commitments. SeaChoice also works directly with fisheries striving to operate using sustainable practices.

4 Responses to “SeaChoice discontinues sustainable seafood partnership with Overwaitea Food Group”

  1. August 11, 2015 at 10:28 pm, Skip McCarthy said:

    Which criteria was Overwaitea falling short on? Did they have advance notice and decline to provide remedy?

    Thank you all for holding to your standards, even when there is a risk of a setback. Maybe now your program is stronger than ever if it met a test and stood strong.


    • August 12, 2015 at 10:21 am, lana said:

      Thank you for your comment Skip,

      Due to our former partnership and confidentiality agreement, we cannot comment on the terms that were not met. We appreciate your support and hope that you will continue to support our efforts in major retailer partners.



  2. May 28, 2016 at 4:32 am, Melina said:

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    • September 22, 2016 at 11:04 am, Lana Brandt said:

      Many thanks Melina! Thanks for the sustainable seafood support.


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