About Us

SeaChoice: Healthy Choices, Healthy Oceans

SeaChoice is a comprehensive seafood markets program with the primary goal of realizing sustainable fisheries in Canada and abroad. We use the best available science, strategic communications and partnerships to mobilize sustainable seafood markets via six main programs:

1. Research – To assess the status of fish stocks and the structure of the seafood supply chain.
2. Industry outreach – Support for members of the supply line who would like to embrace sustainable sourcing.
3. Public education – Empowering consumers to promote conservation through their choices at restaurants and retail stores.
4. Retail partnerships – Working with major Canadian retailers to promote sales of sustainable seafood.
5. Strategic communications – Clear, effective and targeted communications.
6. Dialogue with government – Reforming fisheries policy to reflect scientific best fisheries practices, providing protection for threatened and endangered fish stocks and their habitat.

Our work is funded by the David and Lucille Packard Foundation , the Webster Foundation, and the Eden Foundation.