Please note that the job posting circulating using the SeaChoice name and logo IS NOT REAL. It is a scam. If you have applied, and are concerned about how it might affect you – please get in touch with the Canadian Anti-Fraud Centre (   A countrywide SeaChoice research project found seafood fraud in Canada is minimal, but […]

VANCOUVER — U.S.-based Seafood Watch’s ranking of B.C. open-net-pen farmed salmon as a “good alternative” seafood choice is problematic, according to SeaChoice, Canada’s sustainable seafood watchdog. Seafood Watch’s shift in ranking from Red (avoid) to Yellow (good alternative) results from an improved score for the assessment criterion that measures whether disease transmission from farmed salmon […]

Posted by Sarah Foster on Sep 10, 2017

New SeaChoice report: What’s behind the label?

  Our latest report reveals that seafood eco-certifications by two prominent organizations are falling short. What’s behind the label? Assessing the impact of MSC and ASC seafood certifications in Canada is the first review of whether the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) have improved sustainability in Canadian seafood production. With two-thirds […]

Posted by Sarah Foster on Jul 19, 2017

SeaChoice has a new direction

Learn more about our initiatives to hold the supply chain accountable

SeaChoice is in the process of pivoting into our next decade of work to continue to improve the sustainability of seafood produced in, and imported into, Canada. After achieving significant progress in the retail landscape between 2006 and 2016, with many of our retail partners reaching their sustainable seafood commitments, SeaChoice is setting a new […]

SeaChoice disagrees with the decision by the Monterey Bay Aquarium’s Seafood Watch program to consider farmed salmon certified by the Aquaculture Stewardship Council (ASC) as a “Good Alternative”. Seafood Watch published its new recommendation on June 5th, following a benchmarking review of the ASC’s Salmon Standard. The Seafood Watch benchmarking suggests that salmon farmed on […]

Posted by Sarah Foster on Apr 12, 2017

SeaChoice launches

(Please note that the job postings using the SeaChoice name and logo ARE NOT REAL. They are a scam, set-up to get personal information and money from applicants. If you have applied, and are concerned about how it might affect you – please get in touch with the Canadian Anti-Fraud Centre.) SeaChoice has launched its […]

Posted by Sarah Foster on Mar 15, 2017

Canada scores an F in regulatory report

Canada’s seafood labelling regulations are insufficient. Businesses and consumers deserve to know more about the fish they buy. Our latest report found that Canada’s seafood labelling lags behind its primary trading partners (the EU and US) – we gave gave Canada an “F” for its failing seafood labelling regulations. The full report can be downloaded […]

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